PLATANE内衣遵循「時尚、簡約、自然、精致」的品牌理念，堅持「用工匠精神做品牌，用誠信品格做企業」的經營理念，肩負為內衣 實體渠道轉型升級引領者和服務者的使命。
倡導新零售，樂享慢生活
著力踐行「倡導新零售，樂享慢生活」的核心思想，推行「差異化、垂直化、跨界化、體驗化、網絡化」融合的品牌新零售模式，營造和傳播「時尚簡約、自然舒適、品質生活」的慢生活價值觀，倡導在快節奏的工作中，保持初心和人性本色，讓生活慢下來，回歸到最自然的狀態，用心去感悟與享受自然、文化、美學和情感的魅力，讓生活充滿樂趣、情趣和品味，在樂觀、平和、從容中回歸自我，彰顯自然和人性的本色！
PLATANE品牌在運營模式上，堅持以消費者為中心，直指傳統渠道模式的痛點，構建以實體渠道為核心，大力推行實體新零售經營模式，用格調化的跨界產品組合，高性價比產品競争力，自然簡約的店鋪形象，生活化的情景陳列，愉悦的購物體驗，互聯網+的經營思路，顛覆傳統内衣渠道經營模式，為廣大内衣加盟商構建全新的實體店鋪發展模式和赢利模式，讓銷售變得更簡單，讓盈利變得更輕松,重現實體渠道的青春活力與風采。
我們堅持「共創、共榮、共享、共赢」的合作觀和利益觀，同内衣 生態鏈上的各位合作伙伴，共同構建內衣產業發，推動國內內衣產業的變革與重生。
PLATANE underwear follows the brand concept of "fashion, simplicity, nature, and refinement", adheres to the business philosophy of "making a brand with the spirit of craftsman, and making a business with integrity", and shoulders the mission of being a leader and service provider in the transformation and upgrading of the physical channels of underwear.
Focus on practicing the core idea of "advocating new retail, enjoying a slow life", implementing a brand new retail model integrating "differentiation, verticalization, cross-border, experience, and networking", creating and disseminating the slow life values of "fashion and simplicity, natural comfort, and quality life", and advocate maintaining the original intention and human nature in fast-paced work, so that life can slow down, return to the most natural state, and feel and enjoy nature with heart The charm of, culture, aesthetics and emotions makes life full of fun, interest and taste, and returns to oneself in optimism, peace and calmness, showing the true nature of nature and humanity!
In terms of operating model, PLATANE adheres to the consumer-centered approach and directly points to the pain points of the traditional channel model, builds physical channels as the core, vigorously promotes the physical new retail business model, uses a stylish cross-border product portfolio, and high cost-effective products. Competitiveness, natural and simple store image, life-oriented scene display, pleasant shopping experience, Internet + business ideas, subvert the traditional underwear channel business model, and build a new physical store development model and profit model for the majority of underwear franchisees. Sales become simpler, making profit easier, and emphasizing the youthful vigor and elegance of real channels.
We adhere to the concept of cooperation and interests of "co-creation, co-prosperity, sharing, and win-win", and together with all partners in the underwear ecological chain, we will build the development of the underwear industry and promote the transformation and rebirth of the domestic underwear industry.